home staging is the act of preparing a private residence for sale in the real estate marketplace. the goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly & for more money. staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. u.s. research (based on surveys of real-estate agents, not on rigorously collected data on prices, & not peer-reviewed or published in peer-review journals) states that home staging can reduce a listing's time on the market by one third to half, & could fetch as much as 10-15% more than an empty home or a home not properly staged.